Scale 2X
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2X: Double Your Business In 90 Days
Manifesto
Vision of 2X
We serve 6 and 7-figure business owners and entrepreneurs who want to grow their business and income faster than ever before. 

We believe entrepreneurs have the best chance to change what’s possible for our world. Where most people see problems, entrepreneurs see opportunities and it’s our duty to lead as many as we can to be as successful as possible. Why? Because the ripple effect is real...

Entrepreneurs not only stimulate the economy, but we reach and impact so many people throughout the world. Our communities and families look at us to lead them, and it’s our responsibility to do so. And a major part of that is a very successful business.

We exist to empower entrepreneurs to more than 2X their businesses, give them the best chance to scale, and ultimately create freedom in their own lives while making a positive impact on our planet. 

If you’re looking to turn your “hustle” into a real business - instead of a glorified job - and need that guidance, training, support, knowledge, and specific direction necessary to fulfill your potential and create a stronger, more successful business, then we can help.

With our hands-on coaching program, we help business owners and entrepreneurs scale their business strategically and rapidly so there is a lot more freedom, control, profits, and the ability to actually enjoy the main reason why you started a business to begin with. 

There is a formula to follow to build a sustainable, scalable and successful business… And that’s what we preach day in and day out at 2X. 

Core Values
The Team, The Team, The Team 
It’s hard to do big things by yourself… So don’t. The way you build a movement is with people, a vision and a common goal. We pride ourselves on running like a well-oiled machine, working together as ONE to make the impossible a reality. We always put the Team first, communicate and support each other like family. We know that done right, 1+1 equals 5 and work daily as a tribe moving towards the same common goal. 
Move Fast & Break Things
At 2X, we are known for our speed. Instead of talking about it, we do it, fail forward and adjust rapidly. We take pride in breaking the systems that keep us playing small and constantly challenge ourselves to play bigger and better everyday. Through success and failure, we’re moving forward FAST and taking our clients along with us. 
Masters of Systems
We know that the key to scale comes down to a few essential things. One of those things is Systems. If your systems are perfected, then it’s no accident that your business runs smoothly, you get repeatable results, and you can get more done than ever. So every single day, we’re thinking how can I make things better/easier/more efficient by implementing and mastering systems. We know there is no such thing as a “one-time” task, and we free up more time and energy each day by creating, executing and holding each other accountable to leveraging the great power of systems. 
Keep It Simple.  
We are essentialists at heart. Instead of more… we want less. A lot less. We prefer the 80/20 of the 80/20, and take the most direct path to the end result. We simplify, strategize, sprint and repeat. Every day we’re challenging each other to make things simpler, easier and more focused. That sets us up for success and makes our job easy to execute. 
Level 10 Life
Living a Level 10 Life means designing lives that we love. What good are the fruits of our labor if we don’t carve out time to enjoy them? We live lives with intention and purpose. We stay focused on what truly matters, knowing that business is a vehicle and a tool to create our Dream life. We hold ourselves and our customers accountable to living a Level 10 life every day. 
2X Core Values
Success Stories. Daily.
We only win when our clients win. Our favorite part of the business is empowering our clients to achieve breakthroughs in their business and income… and see how it has a ripple effect on other even more important areas of their lives. Yes, record-setting revenue months are fantastic, but even more than that… It’s hearing about their own personal growth, and that they now question what’s REALLY possible for themselves in their lives. The core realization -- that they can truly achieve whatever they’re committed to -- is what our team lives for. 
Live By ONE 
The path to success lies not in one big event, but in a series of small events added up over time. ONE day, ONE step, ONE thing, ONE week at a time. That’s the path to success. This process of ONE keeps us hyper-focused on what matters, starts some big momentum, and builds the compound effect for more and more results. We simplify and execute, ONE thing at a time.
Results, Period. 
There’s a lot of talk in this world. We operate based on the simple principle of RESULTS. It’s how we think, how we work, and how we make decisions. Data and analytics are our best friends because they are the guiding light into the truth of what is actually happening. We are addicted to results, creating success stories and are focused on evaluating and producing simply results. 
Extreme Ownership
We know that great leadership starts with ownership, and we’re a Team of leaders helping others become the best they can. We own projects completely - hitting deadlines, driving results, taking responsibility for our high impact failures and taking control of the path ahead of us. We tackle projects with audacity and we take everything we touch to 100% and never leave a detail behind. 
Kaizen 
We are in this for the long-haul. Do we get excited when there are big shifts? Sure. But the real valuable growth and progress happens in the micro-wins. The small incremental inches we move every single day that build up like the compound effect. Some call it boring. We see it as the price to pay on the journey to building something incredible. Some “hope” and swing for the fences. We focus on the micro, consistent wins and build momentum day by day. 
Clarity From the Start
A winning project, business, and life… begins when you’re absolutely clear on what you’re aiming for. Your vision. We pride ourselves on being able to adapt, move fast, and win because we’re clear on what success looks like from the start. We push ourselves and our clients to ask the tough questions first, to ultimately get to the finish line faster. We spend the time to “sharpen our axe” so that the execution becomes easy and we get to the finish line way faster. 
World-Class Standards
What’s amazing about life is that you always have a choice. You choose how you show up, you choose who you show up with and you get to choose how you play the game. Whether it's the game of life or in business, you really do get to choose. Here at 2X, we choose to play at the world-class level. We hold ourselves and our clients to be the absolute BEST in their craft, industry, and solving the core problem for their customers. We push each other to uphold this standard day in and day out, and don’t have time or patience for anything else. It’s not the easiest path (average is more convenient), but we do whatever it takes to be the best. 
2X Growth Framework
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